20th July - 30th July 2020
A global celebration of friends lunching together and reconnecting over a delicious set menu from a local restaurant - takeaway, delivery or dine in.
Everybody wins! Restaurants get busy at lunch, customers get amazing value, and the community comes together when we need it most.
Let’s Lunch was inspired by the Spanish “Menu del Día”, a set-price lunch menu introduced in the 1960s to stimulate the economy. To this day, many Spanish restaurants offer a week-day Menu of the Day which is typically a set meal (starter, main, dessert and beverage) at a fixed price.
With Let’s Lunch, the first event in our Amigo del Dia program, we’re encouraging restaurants to offer their own Menu del Dia, for 11 days. In the current climate, we have more reason than ever to spread this movement around the world.
And the timing couldn’t be more perfect. Let’s Lunch starts 20 July (Argentinian annual celebration ‘Dia del Amigo”, a commemoration of friendship) and goes ‘til 30 July (UN International Day of Friendship). DOWNLOAD PRESS RELEASE
We’re investing our own time and resources to build the Amigo del Día movement. This is a passion project for us; we’re committed to making this meaningful and fun.
Do you have people in your network of creatives, fellow foodies, bloggers and food/wine professionals who can join us and become ambassadors? Our major need right now is help in recruiting restaurants and getting the word out. If you’re interested, please get in touch!
Also, if you’re working on a related initiative or have a platform that complements ours, we want to chat. This is a collaborative project and we’re open to ideas.